Coding Education Platform

How gamification redesign boosted retention by 16% and generated $250k in additional annual revenue.

About the project

Transform CodeWizards from a standard coding education platform into an engaging, game-like learning adventure. The goal was to leverage gamification psychology to keep students motivated, reduce dropout rates, and create a learning experience so compelling that students would want to return daily to continue their coding journey.

The challenges

  • High dropout rates - Students were losing motivation in traditional course formats
  • Low daily engagement - Learners weren't forming consistent study habits
  • Generic learning experience - Platform felt like every other coding course online
  • Revenue plateau - Stagnant growth due to poor retention metrics

The solutions

  • RPG-style progression system with character levels, achievements, and visual progress tracking
  • Interactive avatar customization allowing students to personalize their learning identity
  • Achievement badge system with diverse challenges and milestone rewards
  • Gamified course maps transforming lessons into adventure-style journeys
  • Challenge streaks and competitions encouraging consistent daily engagement
  • Interactive quizzes and exercises replacing passive video consumption
Client feedback
“I’ve been working with Step to Dream for almost 3 years now. What I love most is how invested they are in their clients’ success. They go beyond the project objectives and focus on what will truly make the client successful. They also bring in partners with complementary skills to support the bigger picture. They're true partners in that sense, and I really enjoy working with them.”
Jey Iyempandi
Founder & CEO at CodeWizardsHQ

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