Step to Dream

TechMySchool

How gamification redesign boosted retention by 16% and generated $250k in additional annual revenue.

About the project

Launch Daniel's SAT preparation business by creating a comprehensive learning management system from the ground up. The goal was to build and deploy a complete platform that combines live lessons, practice exercises, and interactive quizzes - then successfully launch it to market with immediate revenue generation.

The challenges

Starting from zero - Building a complete business and platform from scratch with no existing infrastructure
Immediate market validation needed - Required quick launch to test product-market fit and generate revenue
Complex subscription setup - Multiple pricing tiers and automated billing needed to be operational from day one
Scattered learning materials - Different SAT sections required organized, structured access

The Solutions

Exact SAT test structure - Built comprehensive courses mirroring the official SAT format with dedicated Math Prep, Verbal prep, and Exam walkthroughs sections
Gamified progress tracking - Achievement badges, point systems, and group leaderboards to motivate students
Automated subscription system - Streamlined billing with multiple tiers (Practice Questions, Full Access) and flexible payment options
Interactive quiz system - Engaging vocabulary and practice questions with immediate feedback and progress tracking
Live session integration - Scheduled tutoring sessions with bonus small group sessions and community features
Visual progress indicators - Clear completion percentages and achievement tracking across all courses